Information architecture sounds complicated, but simply put it is about taking the content/information and creating a structure around it, so that it is effectively presented to your target audience in a clear and easy to navigate fashion. It's a process of organising a site's content into categories and then creating an interface to support those categories that help people access information.

In addition to developing a plan and organization your site, this process:

• Clarifies the mission and vision for the site.
• Determines what content and functionality the site will contain.
• Specifies how users will find information in the site by defining it's organisation, navigation, and labeling.
• Identify ways the site may grow and change over time.

At Webpress, we can assist you with all aspects of information architecture including conducting usability testing before and after a site is launched. Contact us for more information.